Self liquidating premium


11-Feb-2018 12:50

Many of the examples above are focused upon consumers.

Don’t forget that promotions can be aimed at wholesales and distributors as well. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.

Self-liquidating premium A premium offer paid by the consumer whose total cost including handling fees are paid for in the basic sales transaction.

Self-mailer A direct-mail piece in which no envelope or wrapper is required for mailing.

Each button had a quote next to it: Each quote helps to segment readers; it is reflective of what best describes the reader’s interests and state of mind.

self liquidating premium-77

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initiatives that are not covered by the other elements of the marketing communications or promotions mix). Subway gave away a card with six spaces for stickers with each sandwich purchase.

Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product.



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