Self liquidating premium
Many of the examples above are focused upon consumers.
Don’t forget that promotions can be aimed at wholesales and distributors as well. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.
Self-liquidating premium A premium offer paid by the consumer whose total cost including handling fees are paid for in the basic sales transaction.
Self-mailer A direct-mail piece in which no envelope or wrapper is required for mailing.
Each button had a quote next to it: Each quote helps to segment readers; it is reflective of what best describes the reader’s interests and state of mind.
initiatives that are not covered by the other elements of the marketing communications or promotions mix). Subway gave away a card with six spaces for stickers with each sandwich purchase.
Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product.